Product designer · Physical + digital · Pune

Ananya Godase

I design products people touch, and the screens on them.

Cooking with headphones — landscape ♪ ♪ ♫ ♪
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Portrait of Ananya Godase, smiling, in a navy blazer
About

Form, flow and screen, designed as one.

I’m a B.Des Product Design student at MIT ADT University, Pune, with a minor in UI/UX. I design the object, the flow and the screens together, because a well-made product with a confusing screen still sends people looking for help.

Looking for: a graduation-project internship in product, HMI or interaction design.

Off the clock: high on caffeine, grooving on beats, cooking up something new.

Selected work

Renders of the redesigned self-checkout counter in a clothing store, with its interface screens
01 / Product + HMI

Self-Checkout Counters

A Scan, Pay, Bag self-checkout counter for Indian clothing stores, with a guided interface and no staff needed to remove tags.

Key insightShoppers still had to queue at a cashier to get hard security tags removed. Paper RFID tags with EAS chips, stitched into the garment and deactivated at payment, remove that step entirely.

Collage of redesigned Arattai app screens on phones
02 / Messaging

Arattai

A proposal to give Zoho’s Arattai a clear reason to exist: everyday communication for small businesses, and a way for non-users to reply without installing the app.

Key insightPeople already run work through chat, but tasks get buried under newer messages. So any message can become a task, with an owner and a due date, without leaving the chat.

A public segregated-waste collection point in a housing society, and a delivery partner collecting packaging back from a resident’s doorstep
03 / Service design

Second Life for Packaging

Concepts for a public collection system, each with variations, so packaging households have already sorted reaches a recycler instead of the dry-waste bin. My deep dive: the public collection centre.

Key insightBehaviour isn’t the barrier: residents already set packaging aside, yet 22 of 26 surveyed still bin it, mostly because they don’t know where to take it or what can be recycled.

Laptop showing the redesigned NoBroker homepage headed ‘A home for everyone’
04 / Design system

NoBroker

A design-system revamp that surfaces restrictions and preferences, such as “Couple Friendly” or “Wheelchair Use”, before renters invest time in a listing.

Key insightRenters often discover restrictions, like no bachelors or no pets, only after investing time in a property, and vague preference labels leave them unsure a listing is meant for them.

Industry experience

Losma India Pvt. Ltd.

Product Design Intern · Pune · May 2026 – Jul 2026

  • Contributed to the redesign of Newton, an oil-air mist industrial purifier, focusing on product form and HMI.
  • Supported form development for Aerto, a welding fume collector, and created a graphic backdrop for a product exhibition.
Ananya (left) and her teammate Isha Kanishga holding the Most Innovative Form certificate, with their curtain rod holder model open on a laptop between them
Award · 2026

Adobe Generative AI Competition

Winner, Most Innovative Form

The brief: a curtain rod holder that uses as little material as possible without losing its load-bearing strength. Generative design works backwards from the job. You define where the part mounts, the load it has to carry and the space it must keep clear, and the software generates forms that meet those constraints with the least material.

Designed with Isha Kanishga.